THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey design. The study was carried out in Lagos state. The population of the study comprised of all the staff of Nestle Food Nigeria Plc. Lagos state. The population size of the study was 108. The instrument for data collection in this study was structured questionnaire. Data collected were analyzed using frequency Table and the hypothesis were tested using Chi-square statistical tool SPSS v23. The major findings of the study disclosed that; there is a direct relationship between sales promotion and the sales volume of Nestle Foods Nigeria Plc. there are various ways in which sale promotions has increased sales volume and enhance profit levels in the company among which are; attracts more consumers, increase customers patronage, increase product awareness and increase customer loyalty. sales promotion creates permanent consumer acceptance of a product. The numerous ways through which sales promotional strategy influence consumer permanent acceptance of a product include; through rewarding existing loyal customers, through bonus pack schemes, premium (free gifts), delivery of product sample to consumer’s door, through coupons offering a discount off the usual price, through cash refunds, through rebates redeemable after purchase and through sweepstakes. Business operations improves through strategic sales promotion. And companies business operations has improved as a result of strategic sales promotion. The improved areas include; market share, revenue, in and out flow of cash, and productivity. Based on the findings; the research proffered the following recommendation; companies should define their sales promotion objectives and their customers should be well informed in order to achieve the stated objective. Sales promotion records should be well kept after the promotion in order to evaluate the results. Companies should involve the customer retailers in sales promotional activities if they need to meet the goals stipulated for such campaigns. This is because customer retails deal directly with consumers hence they can give adequate feedback on promotional activities used. The management should periodically evaluate the contribution of sales promotion relative to other promotional tools. And the management of organizations should ensure effective integration of communication tools to ensure that the intended objectives for all promotional tools are achieved.
Related Project Materials
FEEDS AND FEEDING OF SHEEP AND GOAT
ABSTRACT
Comparisons were made between 25 Ethiopian rams and 25 Galla goats for voluntary intake Two separate stud...
ASSESSMENT OF MALARIA AND TYPHOID COINFECTION AMONG INDIVIDUALS ATTENDING TELA PHCC IN GASSOL LGA TARABA STATE
Malaria is an acute febrile illness caused by Plasmodium parasites, which are spread to people through the b...
EFFECT OF INFORMATION TECHNOLOGY ON THE PERFORMANCE OF OFFICE MANAGER
Abstract
We live in a digital world in which the amount of information available for human consumption doubles every th...
EFFECT OF EARLY MARRIAGE ON FEMALE ACADEMIC PERFORMANCE IN NIGERIA: A CASE STUDY OF THREE SOUTH-WESTERN UNIVERSITIES
ABSTRACT
The study examined the effects of early marriage on the academic achievements of married female students in Nigerian Universitie...
EFFECT OF LABOUR TURNOVER ON ORGANIZATIONAL PERFORMANCE
Abstract
This work examined the relationship between labour turnover and organizational performance in Kaduna State wat...
UN PEACEKEEPING IN AFRICA: EFFECTIVENESS AND PROBLEMS
ABSTRACT
The research provides an appraisal of UN PEACEKEEPING IN AFRICA. It investigates the effectiveness and problems...
AN APPRAISAL ON THE LEGAL FRAMEWORK FOR PREVENTION OF CHILD ABUSE AND TRAFFICKING IN NIGERIA
ABSTRACT
This research evaluates an appraisal on the legal framework for prevention of...
AN ANALYSIS OF THE EFFICACY OF FISCAL LAWS RELATING TO PETROLEUM OPERATIONS IN NIGERIA
ABSTRACT
Petroleum has become the number one resource in the world because of its universality. All other resources are demanded in varyi...
THE ROLE OF MANAGEMENT ACCOUNTING IN SUSTAINABILITY REPORTING
Abstract:
This study investigates the role of management accounting in sustainability reporting in Lago...
UNITED STATES’ STRATEGY IN TACKLING THREATS TO ITS NATIONAL INTERESTS IN THE PERSIAN GULF
Background of Study
The Persian Gulf is located in Southwest Asia. It’s an extension of the Indian Ocean located between Iran and t...
